A Dilemma: WooCommerce or Easy Digital Downloads?

WooCommerce and Easy Digital Downloads are both popular WordPress plugins. Nevertheless, WooCommerce is a distinguished platform in terms of supporting a huge array of products, while EDD is meant to be used for selling digital products. 

Both platforms streamline online selling. Choosing the right platform all boils down to what you are selling and how you plan to scale your business.

What is WooCommerce?

An extendable, powerful WordPress plugin, WooCommerce is backed by Automatic, the most renowned eCommerce platform powering more than 28% of online stores. Furthermore, the platform allows store owners to easily and quickly set up and customize their online shops. 

Although originally intended for selling physical products, WooCommerce can now be used for digital products as well. 

Your brand can derive extensive features for selling physical products from WooCommerce, including options for shipping, product variations, and keeping tabs on inventory. Additionally, it includes built-in features for WooCommerce digital downloads and works well with a wide range of WordPress themes and plugins.

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WooCommerce Pros and Cons:

Pros of WooCommerce

• Supports physical and digital products.
• Ideal for stores that require shipping, inventory management, and taxes.
• Wide ecosystem of themes, plugins, and integrations. 
• Huge community support and documentation. 
• Its intuitive nature makes it seamless to use. 
• Rich functionality, providing numerous options and tools. 

Cons of WooCommerce

• Some essential plugins and themes come with a cost.
• It requires constant updates of plugins and themes for security. 
• Certain aspects of setting up and store management may require the technical knowledge of an expert.

What is Easy Digital Download?

Easy Digital Download, or EDD, is another leading WordPress eCommerce plugin. You can opt to use Easy Digital Downloads as an alternative to WooCommerce. Easy Digital Download is specifically designed for downloads and selling digital products. 

Even with less or even no technical know-how, building an online store with the plugin is easy. Furthermore, EDD enables you to grow your eCommerce brand seamlessly. Whatever digital products you may be selling, such as eBooks, courses, music, and so on, the platform provides a lightweight yet powerful system tailored for digital sales. 

The Pros of Easy Digital Download

• Has built-in tools for licensing, customer accounts, and file delivery.
• Lightweight and simple, it’s optimized for digital files.
• Has extensions for various requirements, such as subscriptions, software licensing, and so on.
• Easy checkout with fewer distractions. 
• Detailed analysis of products, customers, and sales.

The Cons of Easy Digital Download

• Has fewer resources because it has a smaller community. 
• Configuration and interface can be complex for beginners. 
• Limitations for physical products because it’s mainly optimized for selling digital products. 
• It may be less robust for complex stores because of its limited performance.

Quick Comparison: WooCommerce vs Easy Digital Downloads

While both are popular WordPress plugins, it’s important to know their key differences to determine what you should integrate with your online brand.

In-Depth Comparison: WooCommerce vs Easy Digital Downloads 

It’s not easy to choose which plugin to use when you’re starting an online store. Furthermore, choosing the wrong one could complicate things in the long run. Which should you choose between the two eCommerce plugins?

WooCommerce is more flexible than Easy Digital Downloads, which is a more specialized option. When comparing EDD vs WooCommerce, the decision isn’t always straightforward. Keep in mind that your choice of plugin ultimately depends on your store’s needs and how you plan to run your business behind the scenes.

Let’s explore an in-depth comparison of WooCommerce vs Easy Digital Downloads.

What You Can Sell

WooCommerce has extensive features for selling physical items. Furthermore, there are built-in features that allow selling digital products as well. Furthermore, it’s compatible with numerous WordPress themes and plugins. 

Whether it’s physical products, services, digital files, software, or others, you can do a lot of things with the platform. WooCommerce has tools to help your startup grow and expand. 

Selling digital products is pretty straightforward with Easy Digital Downloads. EDD is the ideal choice if you are selling items like software, music, eBooks, learning videos, and so on. Moreover, it can also handle physical products. 

However, keep in mind that it’s not built to manage complex products with numerous variations. Nevertheless, it has enough features to support your expansion as long as you plan to grow your business around digital products. 

WooCommerce is more versatile when selling physical products. EDD is your go-to plugin if you are into selling digital products. 

Pricing

A free platform, WooCommerce has ample resources to help you build a thoroughly functional site for selling simple physical and even digital products. However, when you grow and expand, you would need paid extensions that could range from free to around $299/year. 

You may have to add more extensions as your business expands. Nevertheless, it provides you with more flexibility to pay for what you truly need at every stage. 

Considering kickstarting your brand with EDD. The yearly subscription when expanding your store is between $99.50 to $499.50. Nonetheless, for running a small shop, the free version has enough features for you to use, like, for instance, discount codes, basic file download, etc.

When you upgrade, you will need the premium version with bundles of various feature improvements. Moreover, if you need more advanced features, like subscriptions, licensing, or shipping, you will need the professional plan or higher. 

Both WooCommerce and EDD are free to install, but their premium pricing models vary. With WooCommerce, you only get to pay for the feature that you need. Still, you can incur additional costs if more extensions are necessary. The bundled plans offering of EDD may be convenient, yet could end up making you pay for features that are not useful for your store. 

Customization Options

There is more to the types of products you can sell with a versatile WooCommerce plugin. Moreover, it’s great in its being very flexible when customizing your store. The official marketplace has thousands of extensions and plugins available within the ecosystem. 

Designing your online store is easy. With a high degree of design flexibility, you will love designing your store even if you have no coding knowledge. Moreover, there are also third-party sources that offer a big selection of themes and plugins for purchase. 

There are more than 80 Easy Digital Downloads extensions supporting digital product sales and boosting efficiency. You can also find several decent WordPress plugins compatible with EDD, but not as extensive as WooCommerce’s. 

When it comes to design flexibility, EDD works with a wide range of themes in the official WP directory. Keep in mind, however, that they are mostly general-purpose themes. 

With its compatibility with page builders, themes, and extensions, WooCommerce is the leader when it comes to customization. On the other hand, EDD provides robust customization features that are specifically focused on digital product sellers. 

Support

Since WooCommerce inherits the community-driven nature of WordPress, it has no direct support service. But with premium extensions, you can expect direct help from developers. Fortunately, the platform has active support forums and well-maintained documentation. 

Also, there are tons of online resources in different languages and formats. Your hosting providers can also provide support. 

Even with the free version, EDD provides email support. When you sign up for one of the top premium plans, such as All Access Pass or Professional, your support tickets will be top priority. 

Nevertheless, you can only expect answers from Monday to Friday, Eastern time, between nine in the morning and five in the afternoon. For instant response to troubleshoot your concern, it’s necessary to consult the Smart Support Assistant. If you want quick answers, the plugin has an official documentation for you to browse that covers everything, from basic setup to advanced customization. 

If direct support is top priority, then Easy Digital Downloads may have an edge. Nonetheless, if you prefer a broader support environment, WooCommerce is your strong option.

Conclusion:

Both WooCommerce and Easy Digital Downloads platforms make online selling easier. Still, to say which one is better all boils down to what you’re selling and how you want your business to scale. The best thing to do is to list down all your business goals and the features that you want, so you can choose which plugin is for you.

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