6 Best WooCommerce Points & Rewards Plugins to Increase Customer Loyalty

Running an online store is more competitive these days. With so many options out there, how do you keep customers coming back? One proven way is through loyalty programs. When shoppers get rewarded, they’re more likely to stay loyal and return for more.

If you’re using WooCommerce, the good news is that some great plugins make setting up a points and rewards system easy. These tools help you offer discounts, reward repeat purchases, and build long-term relationships with your customers.

In this post, we’ll go over the 6 best WooCommerce points and rewards plugins that can help boost customer loyalty and keep your store one step ahead. So let’s dive in!

Advantages of Using WooCommerce Points and Rewards Plugins

Using a points and rewards system isn’t just a nice add-on. It’s a smart strategy for growing your online store. Here’s why these plugins make a real difference:

• Boosts Customer Loyalty: When shoppers earn points for buying, they feel appreciated. That small reward creates a reason to return instead of browsing elsewhere. Over time, that builds real loyalty.
• Encourages Repeat Purchases: People love getting value. Points give them a reason to come back and spend more, knowing they’re earning something each time. It’s a simple way to turn one-time buyers into regular customers.
• Helps You Stand Out in a Crowded Market: Online shoppers have endless choices. A well-run rewards program makes your store feel more personal and customer-focused. That’s something not every brand offers.
• Increases Average Order Value: Many points plugins let you reward customers for spending over a certain amount. That small nudge often leads to bigger carts and better revenue for your store.
• Builds Trust and Long-Term Relationships: Shoppers who feel rewarded are more likely to trust your brand. Over time, that trust turns into stronger relationships, the kind that keep people coming back without needing constant discounts.
• Easy to Set Up and Manage: Most WooCommerce points plugins are beginner-friendly. You don’t need to be a developer to get started. And once it’s running, it works in the background while you focus on growing your business.

In short, WooCommerce points and rewards plugins help build customer loyalty and boost repeat purchases by rewarding shoppers for their actions. They’re easy to set up, increase average order value, and help your store stand out in a competitive market. Most of the leading WooCommerce development companies recommend using these plugins.

6 Best WooCommerce Points & Rewards Plugins

There are many reasons why WooCommerce is the best eCommerce platform. One of them is the availability of tons of plugins. Choosing the right points and rewards plugin can be great for your store. Below are six of the best options available for WooCommerce users. Each one offers unique features to help you drive loyalty and boost repeat sales.

1. BRAVO WooCommerce Points And Rewards

BRAVO WooCommerce Points and Rewards is a flexible and feature-rich plugin that helps store owners build customer loyalty through a fully customizable rewards system. Whether you want to set points per product, by category, or apply rules globally, BRAVO gives you complete control. It lets you reward customers for purchases, signups, referrals, and even product variations, all while giving you full access to manage, limit, or reset points as needed.

One of the standout benefits of BRAVO is how easy it is to tailor the experience to your store’s unique needs. You can set custom earning rates, control maximum discounts, and manage point expiration.

Plus, if you’re looking for something more advanced, the plugin’s development team even offers custom modules and welcomes user feedback to continuously improve the tool. With reliable 24/7 support and regular updates, BRAVO stands out as a powerful option for growing customer loyalty in your WooCommerce store.

Key Features of BRAVO WooCommerce Points And Rewards

• Reward points for purchases, signups, first orders, and product variations.
• Set earning and redemption rules per product, category, or storewide.
• Manage maximum discount limits and cart total requirements.
• Points expiration control with email notifications.
• Allow customers to purchase products using points.
• Option to earn points by selling products.
• Include past loyal customers in the rewards system.
• Import/export or share customer point data.
• Show point balance and history on product and customer account pages.
• Exclude specific products or user roles from rewards.
• Remove points for refunded orders.
• Reset points in bulk or for individual users.
• Prevent coupon use when points are applied.
• Automatically redeem points at checkout.
• Active 24/7 support with fast responses and ongoing updates.

Price: Starts at $45.00 for the Regular License with lifetime updates and 6 months of premium support.

2. YITH WooCommerce Points And Rewards

YITH WooCommerce Points and Rewards is a powerful loyalty tool that helps you create an engaging rewards system for your online store. With this plugin, customers earn points for every purchase, which they can later use for discounts on future orders. You can tailor how points are earned or redeemed based on user roles, product categories, or specific actions like signing up or leaving a review.

What sets this plugin apart is how customizable it is. You can set point expiration dates, notify users about changes, and even offer badges and levels based on loyalty milestones. It’s also perfect for stores that want to gamify the shopping experience with features like rankings, referral bonuses, and daily login points.

While it does come at a higher price point, its rich feature set and seamless integration make it a solid investment for serious store owners.

Key Features of YITH WooCommerce Points And Rewards

• Reward points for purchases, signups, referrals, and daily logins.
• Assign extra points to top customers and milestone achievers.
• Create loyalty levels with custom badges and colors.
• Show levels, points, and progress banners in the My Account page.
• Customize point rules based on user roles or membership status.
• Set different conversion and redemption rates by customer level.
• Include previous loyal customers in your points system.
• Assign points to both simple and variable products.
• Show points per product and user points in real time.
• Remove points for canceled or refunded orders.
• Customize all user-facing labels and point notifications.
• Set minimum checkout thresholds and points expiration dates.
• Enable shop managers to manually edit user points.
• Display points history and reset options.
• Integration with the YITH Membership plugin for member-only rules.
• Show customer rankings with shortcodes in boxed or classic style.

Price: The plugin is priced at $139.99/year, and the plan includes one year of updates and support.

3. WPLoyalty

WPLoyalty is a modern, easy-to-use WooCommerce points and rewards plugin designed to boost customer engagement and retention. It rewards customers not just for purchases but also for actions like signing up, sharing on social media, referrals, and even celebrating birthdays. You can run personalized campaigns and offer exciting rewards like free products, discounts, or free shipping, all from a clean, intuitive dashboard.

Setting up WPLoyalty is quick and doesn’t require any technical skills. This powerful loyalty software lets you launch loyalty programs in minutes, track performance in real-time, and customize your rewards page to match your brand.

With advanced features like loyalty levels, achievement-based points, and flexible expiry rules, this plugin helps you turn every interaction into a reason for customers to return.

Key Features of WPLoyalty

• Reward points for purchases, signups, birthdays, reviews, referrals, and social shares.
• Set point-based rewards for specific spending thresholds or order values.
• Launch referral programs that reward both referrer and referred customers.
• Offer free products, fixed discounts, percentage discounts, or free shipping as rewards.
• Create loyalty levels (like VIP or Insider) with custom names, badges, and perks.
• Reward customers for achievements like daily sign-ins or moving up a level.
• Customize the rewards page to align with your store’s branding.
• Define flexible rules for point earning, spending, and expiry dates.
• Enable social follow rewards for Facebook and Instagram.
• Automatically send email reminders for expiring points.
• Manually assign or adjust customer points.
• View detailed campaign analytics in real time.
• Easily integrate with your existing WooCommerce setup; no coding required.

Price: Starts at $99 for the starter plan with a single site.

4. SUMO Reward Points: WooCommerce Reward System

SUMO Reward Points is one of the most feature-rich WooCommerce loyalty plugins available. It allows you to reward customers for a wide range of actions—purchases, signups, referrals, reviews, social shares, and even birthdays. With so many customizable options, you can tailor the loyalty experience to fit your store’s exact needs.

Customers can redeem their points for discounts, transfer them to other members, or even use them as a payment method at checkout. While the plugin offers an impressive amount of flexibility, setting it up may take a bit more time due to its extensive options. However, once configured, it’s a powerful system that can fuel long-term customer engagement and brand loyalty.

Key Features of SUMO Reward Points

• Reward points for purchases, signups, referrals, birthdays, and social promotions.
• Offer points for blog post creation, reviews, comments, and daily logins.
• Points can be earned based on product price, order total, or order range.
• Enable referral tracking with shareable links and referral reward rules.
• Set expiry dates for earned points and referral links.
• Let users redeem points for discounts, cashback, or gift vouchers.
• Allow members to send points to other registered users.
• Create manual or automatic referral link options with expiry control.
• Set product-level, category-level, or global reward point values.
• Offer bonus points on anniversaries, promotions, or order milestones.
• Introduce point-based pricing or allow currency and point mix payments.
• Support for nominees—customers can assign rewards to others at checkout.
• Customize redemption rules, including minimum/maximum cart thresholds.
• WPML compatible and supports exporting/importing user reward data via CSV.
• Includes SMS notifications (Twilio or Vonage) and a dedicated reward gateway.

Price: Starts at $49 for the Regular License with lifetime updates and 6 months of premium support.

5. WooCommerce Points And Rewards

The official WooCommerce Points and Rewards plugin helps you build a simple yet effective loyalty program to reward customers for purchases and specific actions in your store. You can define how customers earn points and set up how those points convert into discounts. This plugin gives you the flexibility to run a loyalty program that fits your store’s goals.

It allows you to control how points are distributed—either globally, by category, or per product. You can also limit how many points customers can redeem per order, ensuring you stay within your margins. Customers can view and manage their points right from their My Account page, and you’ll have full visibility over point activity through detailed logs.

Key Features of WooCommerce Points And Rewards

• Create a loyalty program by awarding points for purchases and actions.
• Set up point-based discounts that customers can redeem at checkout.
• Define conversion rates and maximum discount limits per order.
• Reward points for customer actions like account signup and product reviews.
• Assign points globally or based on specific products or categories.
• Limit how many points can be redeemed per cart, category, or product.
• View and manage all customer point balances from the admin panel.
• Let customers track their points from their My Account page.
• Adjust point balances manually for any customer.
• Apply points to previous orders so loyal customers can start redeeming immediately.
• Customize how you communicate reward-related information to your customers.
• Full control over discount values based on point usage.

Price: The starting price is $179 for a one-year plan.

6. Points And Rewards For WooCommerce Pro

Points and Rewards for WooCommerce Pro is a flexible plugin that helps you run a simple yet powerful customer loyalty program on your WooCommerce store. Reward your customers for key actions like signing up, purchasing products, and leaving reviews, and allow them to collect points that can be converted into discount coupons.

This plugin makes it easy for customers to apply discounts using generated coupons during checkout. As a store owner, you can control coupon expiry, set minimum point thresholds for coupon generation, and even manage point behavior after refunds.

One standout feature is the ability to create multi-tiered membership levels, enabling different point redemption rates and boosting your loyalty strategy further.

Key Features of Points And Rewards For WooCommerce Pro

• Customers can purchase products using their accumulated points.
• Convert earned points into discount coupons easily.
• Reward users when their referrals make a purchase.
• Set how many points a customer earns per dollar spent.
• Offer bonus points to new users upon registration.
• Set expiration dates to drive urgency in point redemption.
• Assign specific point values to individual products.
• Automatically deduct points for returned orders.
• Require a minimum number of points to generate a coupon.
• Full transparency with a log showing all point activities.
• Keep customers informed with push notifications.
• Let customers share their reward points
• Add or remove user points in bulk with a single click
• Fetch user points, logs, and update data via API
• Reset user points logs in bulk
• Visually represent loyalty levels with user badges
• Share referral links on WhatsApp and Pinterest
• Compatible with the latest versions of WordPress (6.8.1) and WooCommerce (9.8.3).

Price: The single-site plan is priced at $99/year.

Simply put, these top WooCommerce points and rewards plugins help boost customer loyalty, repeat purchases, and brand engagement through customizable reward systems. From simple sign-up rewards to advanced referral programs and loyalty tiers, each plugin offers unique features to suit different store needs and budgets.

Best WooCommerce Points & Rewards Plugins: Feature Comparison

Let us do a side-by-side comparison of the listed plugins so that you can get a better understanding of the features you will get with each of them.

FEATURES	BRAVO WOO POINTS AND REWARDS	YITH WOO POINTS AND REWARDS	SUMO REWARD POINTS	WPLOYALTY	WOO POINTS AND REWARDS	POINTS AND REWARDS FOR WOOCOMMERCE PRO
Point conversion
Email notification
Points expiration
Signup points
Review points
Variable product support
Exclude products
Multi-currency support
Import points
Export points
Sell product points
Discounts control
Apply points to old orders
Reset points
Adjust points
Prevent coupons
Custom points for first purchase
Force to apply points
Exclude user role
Custom point labels
German law compatible

FAQs on Best WooCommerce Points & Rewards Plugins

Summing Up

Adding a points and rewards system to your WooCommerce store is a smart way to keep your customers coming back. It helps build trust, boosts repeat purchases, and keeps your brand in their minds. If you’re planning to set this up, here are 3 great plugin options:

• BRAVO WooCommerce Points and Rewards: A full-featured plugin at a good price. Best for stores that want strong features without spending too much.
• Points and Rewards for WooCommerce Pro: A powerful tool with advanced features. Perfect for big stores that need more control.
• WooCommerce Points and Rewards: This official WooCommerce plugin stands out because of its flexibility. You can easily reward customers with points they can use for discounts on future orders.

Look at the features, think about your store’s needs, and choose the one that fits best. Need help setting it up or want something custom? Contact our team for the best results.