AI has shifted the way we do SEO. It automates time-taking tasks like technical audits and provides deep insights on content strategy and optimization. But still, you need constant human intervention for reader-friendliness and accuracy.

Long-term digital marketing campaigns need to be evaluated constantly to understand if everything is working as intended. So this blog elaborates on the popular marketing KPIs, from awareness metrics like CTR to financial drivers like ROAS and CLV.

Organic or paid marketing which one truly delivers better returns in 2026? Explore how evolving algorithms, rising ad costs, and changing consumer behavior influence each approach, and learn how to invest smartly based on your business goals.

SEO focuses on ranking in traditional search results, while GEO optimizes content for AI-driven and generative search experiences. This guide breaks down the key differences between SEO and GEO and explains how to optimize your content for both to stay competitive in modern search.