
Did you know that the gift card market is expected to reach $1,897.46 billion globally by 2030? For WooCommerce store owners, this presents a huge opportunity. Gift cards not only boost sales but also attract new customers and encourage repeat purchases.
They’re particularly effective during holidays when nearly 64% of shoppers actively look for gift card options. So, having a plugin that helps users create gift cards should be a priority. But with so many plugins available, finding the right one can be confusing.
So, in this blog, we’re going to discuss the best gift card plugins for WooCommerce stores to help you choose better. Let’s dive in!
Table of Contents
What are WooCommerce Gift Cards?
WooCommerce gift cards are digital or physical vouchers that customers can buy from your online store to give to others. They’re similar to the gift cards you’d get at a retail store but are designed specifically for your eCommerce business. The recipient can then redeem them for products or services you offer.
While they are really convenient for shoppers, they’re powerful tools for your business too. When someone purchases a gift card, you get immediate revenue. When it’s redeemed, you often get additional sales beyond the card’s value. Plus, gift cards introduce new customers to your store when recipients spend them.
Why Should You Use WooCommerce Gift Card Plugins?
In the competitive eCommerce sector, WooCommerce gift card plugins offer one of the highest ROI strategies for store owners. These powerful tools go beyond simple transactions to create meaningful business growth opportunities. Let’s examine the key benefits:
Increase Sales and Average Order Value (AOV)
Gift cards consistently outperform other payment methods in boosting revenue. Industry data shows customers spend an average of 20-40% beyond the card’s face value during redemption. This “upsell effect” occurs because recipients often discover additional products they want while shopping. For merchants, this means higher transaction values without additional marketing costs.
Offer a Flexible Gifting Solution
Modern consumers value choice and convenience. Gift cards cater perfectly to this preference by eliminating the stress of selecting the “perfect gift.” They’re particularly valuable for:
- Last-minute shoppers.
- Corporate gifting programs.
- Customers who are uncertain about recipient preferences.
- Situations where shipping logistics are complex.
Drive Repeat Business and Customer Retention
Gift cards create a virtuous cycle of engagement. Initial purchasers buy them as gifts, recipients redeem them, and a significant portion of those recipients become repeat customers. This extended lifecycle delivers multiple touchpoints from a single original sale.
Acquire New Customers Organically
Each gift card transaction represents a potential new customer acquisition. When existing customers purchase gift cards, they essentially become brand advocates, introducing your store to their network. This word-of-mouth marketing is both credible and cost-effective.
Streamline the Purchase Process
Gift cards reduce friction at critical moments:
- For gift-givers: Eliminates decision paralysis.
- For recipients: Provides instant access to desired products.
- For your business: Generates immediate revenue (before redemption).
Beyond these direct benefits, gift cards provide valuable customer insights. Redemption patterns reveal popular products, peak shopping times, and customer preferences. Top eCommerce development companies recommend using this data to refine your overall business strategy.
Top WooCommerce Gift Cards Plugins For Your Store
Choosing the right gift card plugin can make all the difference in your store’s performance. Let us break down the top options, each with its own strengths to match different business needs:
1. WooCommerce PDF Vouchers
This plugin solves one of the biggest challenges for physical and digital businesses, i.e., creating professional, flexible vouchers. If you run an online store or service business, it lets you generate unlimited PDF vouchers customers can redeem both online and in person. The perfect solution for gift cards, loyalty rewards, event tickets, or special promotions.
It has exceptional customization options. You’re not stuck with generic templates. The drag-and-drop builder lets you design vouchers that match your brand. The system handles everything automatically, from generating unique codes to sending beautifully formatted PDFs via email. Plus, it grows with your business with updates and developer-friendly extensions.
The plugin is very well coded by following all WordPress Development Coding Standards, and you can easily extend it. Developer docs and ready-made code snippets are available, which can be useful for those who want them. They also have a dedicated portal where users can submit their ideas about any feature addition to any of their existing plugins or new ones.
The plugin comes with a helpful set of add-ons to make things easier for you. For example, the import vouchers add-on lets you move vouchers from other plugins to WooCommerce PDF Vouchers without hassle. If you accidentally redeem a voucher, the Reverse Redemption add-on lets you undo that mistake.
The OTP verification adds extra security by making sure only the right person can use the voucher. Overall, it’s automated, safe, and simple to manage, with strong admin tools and reports to help you keep track of all your voucher codes.
Key Features Grouped by Functionality
Flexible Voucher Creation:
- Pay-what-you-want pricing with custom amount options.
- Drag-and-drop designer with custom font support.
- Multilingual templates for global businesses.
Smart Redemption Options:
- Online/offline redemption via QR codes or barcodes.
- Partial redemptions for split purchases.
- OTP verification and password protection.
Automated Workflows:
- Instant PDF generation with branded templates.
- Scheduled deliveries for special occasions.
- Auto-notifications for vendors and recipients.
Advanced Management Tools:
- Bulk import/export for large code batches.
- Redemption reversal for error correction.
- Multi-currency support with conversion.
Business Intelligence:
- Comprehensive redemption analytics.
- Expiry tracking and reporting.
- API access for custom integrations.
Rating: 4.9/5
Pricing: $45 (one-time payment) including 6 months of support and lifetime updates.
2. YITH WooCommerce Gift Cards
YITH’s solution stands out for its perfect balance of simplicity and powerful features. It lets you sell both fixed-amount and customizable-value gift cards, giving customers flexibility while maintaining control for your business. The intuitive interface makes setup effortless, while advanced options cater to stores needing deeper customization.
What really impresses is how it enhances the gifting experience. Customers can personalize cards with custom messages, upload their own images, and even schedule deliveries for special occasions. The plugin integrates smoothly with your existing WooCommerce setup while adding professional gift card functionality that feels native to your store.
For growing businesses, the premium features make all the difference. Smart coupon conversion turns unused balances into store credit, while integrations with booking systems and product add-ons expand your sales opportunities. Though priced higher than some alternatives, the time saved on implementation and the polished results justify the investment for serious stores.
YITH WooCommerce Gift Cards Features
Flexible Pricing & Value Options:
The plugin supports both fixed-amount gift cards (like $25/$50/$100 tiers) and completely customizable amounts where customers can enter any value. This dual approach works perfectly for stores that want structured options while accommodating special gift amounts.
Complete Personalization Suite:
Customers can:
- Upload personal photos to create truly unique cards.
- Write custom messages with formatting options.
- Select from your gallery of professionally designed templates.
- Choose delivery dates for future occasions.
Advanced Delivery & Redemption Management
Includes enterprise-level features like:
- QR code generation for easy in-store redemption.
- Scheduled email delivery for birthdays/anniversaries.
- Multi-recipient sending (one purchase, multiple deliveries).
- Automatic balance tracking and expiration alerts.
Smart Financial Tools
- Converts unused balances into store credit automatically.
- The “Gift this product” feature includes shipping costs in the gift price.
- Tracks redeemed/unredeemed amounts in detailed reports.
Deep WooCommerce Integration
Works seamlessly with:
- YITH booking for giftable appointments.
- Product add-ons for bundled gift packages.
- Smart coupons for promotional campaigns.
- YayMail for fully customized email designs.
Merchant Controls
- Inventory management for physical gift cards.
- Bulk operations for holiday rushes.
- Customizable checkout flow for gift purchases.
- Tax and shipping rule configuration.
The best part of this plugin is its seamless configuration into the website and its regular updates, but the cost of this plugin is very high as compared to other plugins.
Rating: 4.3/5
Pricing: $129.9/year, including 1 year of support & updates. You can also check out the free vs premium table to get a better idea of the plans.
3. Gift Cards
This plugin delivers professional gift card functionality without unnecessary complexity. It’s perfect for stores that want a straightforward solution with room to grow. Customers enjoy flexible purchasing options while you maintain complete control over card values, designs, and delivery timing.
The recent updates make it more powerful than ever, with WordPress 6.7 compatibility and WooCommerce 9.6 support. New features like expiration reminders and email previews help you manage gift cards proactively while providing a polished customer experience.
Key Features of Gift Cards
- Flexible card options: Fixed or custom amounts with stock management.
- Personalization: Custom messages, sender names, and image uploads.
- Delivery control: Schedule dates and send to multiple recipients.
- Modern integrations: QR codes, Store API support, and email previews.
- Automated reminders: Expiration alerts to boost redemptions.
- Design flexibility: Custom image galleries and checkout styling.
- Future-proof: Compatible with the latest WordPress/WooCommerce versions.
Rating: 4.3/5
Price: $79/year, including product updates and customer support.
4. PDF Product Voucher
This specialized plugin transforms how you handle physical and digital vouchers, giving you professional-grade PDF outputs with minimal effort. Unlike basic gift card solutions, it focuses specifically on creating beautiful, printable vouchers perfect for service businesses, restaurants, and retailers. The system automatically generates polished PDFs with unique codes.
What makes it stand out is the attention to real-world voucher needs. You get precise control over designs, secure redemption methods, and flexible validity periods, all while keeping the interface simple enough for daily use.
Key Features of PDF Product Voucher
Manual Voucher Issuance
- Directly create and assign vouchers to specific customer accounts.
- Appears automatically in the customer’s “My Account” voucher section.
- Ideal for loyalty rewards, customer service resolutions, or special promotions.
Complete Voucher Customization
- Edit all voucher details post-creation (value, expiry, terms).
- Add product-specific information, including SKUs for inventory tracking.
- Void option to immediately disable problematic or expired vouchers.
Advanced Redemption System
- Dual redemption paths: online codes + printable certificates.
- Partial redemption support for splitting voucher values.
- Secure tracking via unique voucher numbers.
Professional Design Tools
- Create personalized vouchers with customer-specific elements.
- Variable amount certificates (requires Name Your Price extension).
- Brand-consistent templates with your logos and colors.
Enhanced Email Integration
- Preview exactly how vouchers will appear in customer emails.
- Test different email clients before sending.
- Professional HTML templates that work across all devices.
Business-Grade Management
- Comprehensive search by voucher number or customer.
- Bulk actions for mass updates or reporting.
- Detailed audit trail of all voucher activity.
Rating: 3.9/5
Price: $129/year, including product updates and customer support.
5. WooCommerce Ultimate Gift Cards
This solution transforms how stores manage gift cards, offering unparalleled flexibility for both merchants and customers. Designed for multi-vendor marketplaces and individual stores, it handles everything from variable pricing to sophisticated delivery rules while maintaining an intuitive interface.
The plugin shines for businesses that need to empower vendors while maintaining control over their gifting programs. Recent updates (version 2.9.2) ensure full compatibility with WordPress 6.7.1 and WooCommerce 9.6.0 while adding practical features like QR code displays and vendor-specific controls.
What sets it apart is how it balances advanced functionality, like category restrictions and user limits, with straightforward management that doesn’t require technical expertise.
Key Features of WooCommerce Ultimate Gift Cards
Vendor Management Suite
- Vendors create/manage gift cards as regular products.
- Set category restrictions for coupon applicability.
- Control single/multi-user redemption permissions.
- Schedule or resend gift cards as needed.
Flexible Pricing Options
- Default, selected, or customer-entered amounts.
- Minimum/maximum cart value requirements.
- Variable price products with gift card assignment.
Smart Delivery System
- Physical shipping for tangible gift cards.
- Email notifications with resend capability.
- QR code display alongside traditional codes.
Redemption Controls
- Multi-use coupon amounts.
- Vendor-set expiry dates.
- Partial redemptions with balance tracking.
Technical Specifications
- WordPress 6.7.1 & WooCommerce 9.6.0 compatible.
- Mobile-optimized interfaces.
- Detailed reporting exports.
Rating: 4.5/5
Price: $49 (one-time payment) including 6 months of support and lifetime updates.
6. PW WooCommerce Gift Cards
This plugin stands out for its razor-sharp focus on creating the perfect gifting experience. Unlike other solutions, it specializes in turning gift cards into a seamless extension of your product catalog, complete with variable pricing and physical shipping options. The clean interface makes it easy for customers to give exactly what they want, while giving you complete control behind the scenes.
What really works is how it bridges digital convenience with physical gifting. Customers can choose email delivery for instant presents or opt for beautifully printed cards shipped to their door. The system automatically handles the logistics while providing real-time tracking of every card’s status – from purchase to final redemption.
Key Features of PW WooCommerce Gift Cards
Product-style Gift Cards:
- List and sell gift cards like regular products.
- Variable pricing with preset or custom amounts.
- Physical shipping with tracking support.
Smart Delivery Options:
- Instant email delivery with custom designs.
- Printed card shipping with address validation.
- Delivery date scheduling.
Customer-Friendly Redemption:
- Apply gift card balances at checkout.
- Partial payments with remaining balance storage.
- Self-service balance checking.
Store Management Tools:
- Real-time redemption tracking.
- Expiry date controls.
- Sales performance reports.
Technical Excellence:
- Lightweight code that won’t slow your store.
- Regular compatibility updates.
- Responsive on all devices.
Rating: 5/5
Price: $79 for a single site and $99 for 5 sites.
7. Gift Up
For stores that want beautiful, hassle-free gift cards without the technical headaches, Gift Up delivers. This cloud-based solution works seamlessly with WooCommerce while handling all the heavy lifting off your server. What you get are stunning, mobile-friendly gift cards that customers love to give and receive, with zero design work required.
The magic is in its simplicity. While other plugins drown you in settings, Gift Up focuses on what matters: creating gift cards that actually get used. Automatic email delivery, balance tracking, and one-click redemption work perfectly out of the box. Plus, since it’s cloud-based, you never have to worry about updates breaking your gift cards.
Key Features of Gift Up
Instant Beautiful Cards:
- Professionally designed templates.
- Mobile-optimized viewing.
- Brand color matching.
Painless Redemption:
- One-click apply at checkout.
- Automatic balance tracking.
- Self-service balance checks.
Smart Delivery:
- Email delivery with tracking.
- Printable option for physical gifts.
- Delivery scheduling.
Business Insights:
- Real-time usage analytics.
- Redemption rate tracking.
- Exportable reports.
Always Reliable:
- Cloud-hosted (no server load).
- Automatic maintenance.
- Scales for holiday rushes.
Rating: 4.9/5
Price: It has a pay-as-you-go model that charges a 3.49% fee on every gift card you sell.
8. WebToffee WooCommerce Gift Cards
For stores that need reliable gift card functionality without unnecessary complexity, WebToffee delivers a straightforward solution. This plugin focuses on the essentials, like creating, distributing, and redeeming digital gift cards with minimal setup and maximum reliability. It’s good for businesses looking to add gift cards quickly without sacrificing professional results.
What makes WebToffee stand out is its balanced approach. You get all the core features needed for successful gift card sales, wrapped in an interface that’s easy for both merchants and customers to use. The plugin handles everything from unique code generation to automatic email delivery while staying lightweight enough to keep your store running smoothly.
Key Features of WebToffee WooCommerce Gift Cards
Simple Gift Card Creation:
- Fixed or custom amount options.
- Quick setup with minimal configuration.
- Clean, intuitive product pages.
Automated Delivery:
- Instant email delivery with basic templates.
- Customer balance notifications.
- Resend option for lost emails.
Flexible Redemption:
- Apply at checkout like regular coupons.
- Partial redemption capability.
- Expiry date controls.
Essential Reporting:
- Track issued vs redeemed cards.
- Export sales data.
- Monitor gift card performance.
Technical Reliability:
- Lightweight codebase.
- Regular compatibility updates.
- Works with most WooCommerce themes.
Rating: 4.4/5
Price: $99.9/year for a single site.
Each plugin offers different functionality and features. We recommend testing 2-3 to see which fits your workflow best. The right choice will pay for itself through increased sales and happier customers.
Common Features to Look For in a Gift Card Plugin
Choosing the right gift card plugin can feel overwhelming with so many options available. Here are the key features that actually matter for growing your sales while keeping things simple:
- Flexible Pricing Options: The best gift card plugins let you set fixed amounts while also allowing custom values. This flexibility matters because customers have different gifting budgets. Parents might want $100 birthday cards, while coworkers may prefer $20 thank-you gifts. Avoid plugins that lock you into rigid pricing structures.
- Delivery That Works for Your Business: Modern shoppers expect multiple delivery options. Email delivery should be instant and mobile-optimized since most gift cards are purchased on phones. But if you have a physical store, printable PDF vouchers are equally important. They can significantly improve customer satisfaction.
- Smart Redemption Features: Basic coupon functionality isn’t enough for today’s shoppers. Look for plugins that allow partial redemptions. Customers appreciate being able to use $35 from a $50 card without losing the remaining balance. Built-in balance tracking and customizable expiry dates help reduce frustration and compliance issues.
- Reporting You’ll Actually Use: Skip plugins that only show basic sales numbers. You’ll want clear visibility into which gift cards get redeemed versus those collecting dust (known as “breakage” in the industry). Exportable reports should include redemption timelines, popular amounts, and customer demographics.
- Technical Must-Haves: Under-the-hood performance matters more than flashy features. The plugin should be lightweight (not slowing your site speed), receive regular security updates, and maintain compatibility with current WooCommerce versions. Mobile responsiveness is important, as over 58% of gift cards are redeemed on mobile devices.
- Nice-to-Have Extras: While not essential, certain features can give you an edge. QR codes simplify in-store redemptions (no more typing long codes). Bulk creation tools save hours when handling corporate accounts. Email marketing integrations help turn one-time gifters into repeat customers.
Simply put, look for gift card plugins offering flexible pricing, easy delivery options, and partial redemptions. Prioritize mobile-friendly designs with solid reporting and regular updates. Bonus features like QR codes and bulk creation can give your store an extra edge.
Gift Cards Plugins Features Comparison Table
Features | WooCommerce PDF Vouchers | YITH WooCommerce Gift Cards | Gift Cards | PDF Product Voucher | WooCommerce Ultimate Gift Cards | PW WooCommerce Gift Cards |
---|---|---|---|---|---|---|
Online redemption | ||||||
Email notification | ||||||
Voucher expiration | ||||||
Gift date scheduler | ||||||
Automatic code generation | ||||||
Voucher builder | ||||||
Offline redemption | ||||||
Product variation Support | ||||||
Partial redemption | ||||||
Unlimited redemption | ||||||
Voucher usage limit | ||||||
Export reports | ||||||
Custom CSS | ||||||
Resend the gift card | ||||||
Voucher password protection | ||||||
Selling single and multipurpose codes together | ||||||
Cart total discount | ||||||
Multiple voucher templates | ||||||
Multivendor support | ||||||
QR code support | ||||||
Barcode support | ||||||
Voucher preview | ||||||
Check voucher validity | ||||||
Support all characters | ||||||
Reverse Redemption | ||||||
OTP verification | ||||||
Import voucher codes | ||||||
One combined PDF for all vouchers | ||||||
Buy custom price vouchers/coupons |
FAQ’s On Top WooCommerce Gift Cards Plugins
Can customers reload existing gift cards?
Reloadable gift cards aren’t standard, but some premium options offer this. When unavailable, customers can purchase new cards instead. Many don’t mind applying multiple codes at checkout. Check the documentation for reloading features before choosing a system.
Do gift cards work with subscriptions?
Compatibility varies – some handle subscriptions while others don’t support them. Partial balances usually can’t cover recurring payments. Verify if renewals work automatically with gift cards before implementing.
Can I sell gift cards in multiple currencies?
Some systems auto-convert currencies during checkout; others don’t. International stores should test actual transactions thoroughly. Look for clear multi-currency support in the specs.
What happens to expired balances?
Most systems void unused amounts after expiration. Advanced options may convert them to store credit. Check local laws, as some protect unused balances. Always disclose expiration terms clearly.
Can I restrict what products gift cards can purchase?
Most solutions allow blocking specific items or categories. Control ranges from basic to detailed restrictions. Particularly useful for excluding sale items. Confirm these features meet your needs.
Will gift cards work in physical stores?
Requires WooCommerce-POS integration for smooth operation. QR codes enable the easiest in-store redemption. Manual entry works but is less efficient. Test the full process before launching.
How to prevent gift card fraud?
Use OTP verification and set purchase limits. Delivery delays help review high-value cards. Monitoring tools flag suspicious patterns. Account requirements add security.
Let’s Conclude
Gift cards are a smart way to boost sales, attract new customers, and build long-term loyalty in your WooCommerce store. With the right plugin, you can easily offer gift cards that fit your store’s needs. After comparing features, here are our top picks:
- WooCommerce PDF Vouchers: The best all-around option. It offers great flexibility, easy setup, excellent support, and features like offline redemption, custom designs, and email delivery. A perfect fit for stores that want a complete and hassle-free gift card solution. Plus, it comes with reliable support that’s ready to help whenever you need it.
- YITH WooCommerce Gift Cards: A reliable plugin with solid features and customization options. Ideal for those who already use YITH tools and want a smooth experience.
- WooCommerce Ultimate Gift Cards: A good basic option that covers standard gift card needs without too much complexity. Great for smaller stores or simple use cases.
If you’re looking for a plugin that stands out in terms of features, flexibility, and value – WooCommerce PDF Vouchers is clearly the winner. It gives you everything you need to offer gift cards in a professional way. If you want to develop a custom WordPress plugin, reach out to us today!